I often ask myself that very question. Lately it’s been in the middle of a deep sleep when stirred by a full bladder, a guaranteed way to never get back to sleep again.
How did we end up in such a volatile and toxic circumstance in the first place? Here are some thoughts…
Cell Phones: Our communication network is our cell phones and any of the many applications that you communicate on. I actually live this life with my business Fieldcraft every single day. Twitter that’s how we communicate to older-professionals (no offense), middle aged and younger on IG and Facebook, and kids on TikTok (we don’t use TikTok), but you get the point… we have multiple ways to blast short form communication to all of our following and out to the inter-webs and that’s where we begin to break down.
The same way women use yoga pants and asses to gain a following and popularity (not judging), people use WORDs to evoke and elicit emotion and a response. The more provocative and the more controversial, the more engagement you’ll recieve. Engagement in the business world is always good, because it creates culture, it creates groups, tribes, teams… and helps your bottom line. You want a successful following, simply build a team that wants to win.
You have wealthy powerful media companies all competing for the same thing attention. The longer they can keep you and hold you the more money they make. That’s essentially how it works, now here’s where it gets tricky. When you take a powerful machine and that machine is learning through algorithms you rapidly accelerate this process, but that’s not the issue. The issue is these companies are not only incentivized by money, but also by ideology. So instead of just a bottom line they skew the algorithm to affect behavior including political alliance based on their own ideation. This is where it gets dangerous… words used in algorithms that target specific demographics including race, age, gender can now be targeted thus leading to not only influence, but the weaponizing of humans.
This essentially is how marketing works, but now instead of marketing to grow our profit, we are marketing to change outcomes, recruit a team, and pitch an ideology to the masses. This isn’t just corporations it’s people, it’s groups, it’s organizations… you can do it right now by creating an ad on your Facebook Ads, or can you? So here’s is another inherent flaw in the system. Because the application is owned by liberal companies there is no prohibition for left leaning organizations, but you try to run an ad, it will get flagged and taken down. I know this because my own business was shut down from posting Ads on Facebook for a year, my YouTube account just recently demonetized, and my Instagram constantly flagged and blocked from content. Why? Because I’m considered a conservative, it’s that simple.
So essentially we only live through our phones, hell you are probably reading this on a phone. We look to our phone for influence, for answers, for solutions… and because of the incentives, we lose ourselves. We find ourselves down deep rabbit holes seeking dopamine hits just like a junkie.
So what do we do? Well if I was a billionaire I would start a real conservative platform, but there wouldn’t be any competition so what fun would that be, you see not only are we addicted to our phones but we find purpose in the movements, the causes, just like American Contingency. The major difference is our movement is to prevent what weaponized words have done to weaponize people.
When words manifest themselves into movements and acts of violence and chaos, it’s time we step in and say enough is enough.
I’m glad you all are on our team, our side, because we are on the RIGHT side of history and I promise we won’t be losing this one.
Mike Glover, AC1